Tuesday, September 20, 2011

Marketing Tidbit: Play A Little

Have some fun with your customers - invite them over to play once in a while.  Laugh a little.  There doesn't need to be a payoff, a prize or a giveaway for them every time they come to visit.  Sometimes, it's enough just to hang out with you and goof off for a while.

Halloween-themed free downloadable coloring page
from Kittycrossbones over on Facebook
for you, your kids, your friends, whatever

Some marketing isn't going to have an immediate and direct effect on your bottom line, but it does build up your likeability, which is a huge part of what handmade is all about.  Besides, even if nothing comes of your evil plan for world domination through free coloring pages, it's worth doing for the smiles.