Senno Ecto Gammat
without my permission")
As a matter of fact, don't even do it on your colleagues' pages without express (not assumed or implied) permission.
Now, I know there are a lot of people who think posting their promos all over facebook is an acceptable form of "networking," but it really isn't. There are even quite a few people who don't mind spam on their pages, so when they spam others, they don't even know they're being rude.
Try thinking of it this way: you live in a small town with a 2 block Main Street and are in Luigi's Italian Restaurant. Someone from Mario's Sicilian Eatery across the street wanders in and starts handing out sales coupons to absolutely EVERYONE. Wouldn't you think that a bit unprofessional? Which response do you think is more likely? (1) Luigi things excitedly "Oh boy! Now I can pass out my coupons in Mario's restaurant!" (2) Luigi tosses Mario and his coupons, a-fluttering in the wind, out the door.
Why is it that when we get behind a keyboard and monitor, all social niceties go out the window? It's that darned feeling of anonymity we all have on the internet. Since running a successful indie business means letting your customers get to know you and your company, let's bring back those small town business niceties, shall we? We'll start with what NOT to do.
DON'T post links or contests to your business on a competitor's page! Even the name-dropping and flattery in the first couple of lines doesn't excuse this bad behavior. This is very bad manners.
|Fan fishing: a post by one artist on another artist's page|
DON'T post links on a colleague's page without permission. Let's say instead of a competing restaurant, Mario owns a little street cafe that just sells coffees and gelato, and instead of coming into the restaurant, he hands coupons to everyone going in or out of Luigi's Italian Restaurant.
|A new company's post on an established business' page|
Here's another, even less obvious, example of self-promotion on another company's page.
|Posted on an indie makeup company's page (MUA="makeup artist")|
There are potential business opportunities here for all the businesses in this example. They could cross promote, link share or even offer deals to customers who do business with both. However, if we go back to the restaurant/gelato example again: the problem is that "Mario" didn't even ask "Luigi" if he'd be OK with him handing out coupons to every customer entering or exiting the restaurant.
I saying never post on other business' pages? Heck no! Post away! But if you are going to post on someone's page, DO post something positive and substantive, for example:
☺ a fan photo of their product
☺ ask a question (but don't pick their brains!) or even better,
☺ answer someone else's question!
☺ a "my [whatever that company makes] arrived, and I love it."
☺ a link to their page from yours so you're sending your fans to them, like these companies:
It doesn't matter whether you're a Mario, a Luigi, a start-up makeup company or a struggling new artist, don't make a posting faux pas like the companies I pointed out did. Promoting your business on other pages without permission, no matter how subtle you are, will eventually get you in trouble. Just ask Korben Dallas. Not asking permission is how he ended up with Leeloo pointing that formidable looking gun in his face. And none of us want to end up in that situation, now do we?
Do you have an indie business question or tip? Drop me an e-mail at email@example.com and let me know!