Wednesday, September 7, 2011

Marketing Tidbit: Sales Etiquette #2 (Save the Sob Story For Someone Who Cares)

This drawing is very cute,
 but actually begging for sales,
not so much.
drawing by Lanika on DeviantArt
More from the Miss Krissi's Manners For Small Business Owners Guide on running sales.  Do NOT beg.  

Charity drives aside, people don't want to hear about your financial difficulties.  If you can't pay the rent and need to run a sale, call it something else.  Anything else, really.  Just do a Google search for whatever silly "National Holiday" is coming up and use that, but begging for rent money is just tacky.  Not only is it unprofessional looking, but it can lose you customers and friends pretty darned quickly.  I've hit many an "unlike" button after a few panhandling posts.

People who can't afford vacations aren't going to throw
their hard-earned money around just so you can take one. 

Likewise, don't EVER do this: "My kid threw my Blackberry in the toilet, help me get a new one - coupon code is POOPY2011 for 25% off everything."  First of all, there are people out there who are struggling to feed their kids, so your loss of a smartphone, even though you use it to run your business, isn't going to make them shed a single tear.  Plus, the only people who are going to find this sort of thing cute are probably other mommies who have also lost their technology to the toddler/crapper, so they aren't going to have cash to buy a new one for you too.  Me?  I go right for the 'unlike' button.

Remember, your business is only around because there are people who want the items you are selling.  Your customers do not exist to support your bank account, so don't treat them that way.  Entitlement is ugly.

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