Have some fun with your customers - invite them over to play once in a while. Laugh a little. There doesn't need to be a payoff, a prize or a giveaway for them every time they come to visit. Sometimes, it's enough just to hang out with you and goof off for a while.
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| Halloween-themed free downloadable coloring page from Kittycrossbones over on Facebook for you, your kids, your friends, whatever |
Some marketing isn't going to have an immediate and direct effect on your bottom line, but it does build up your likeability, which is a huge part of what handmade is all about. Besides, even if nothing comes of your evil plan for world domination through free coloring pages, it's worth doing for the smiles.